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#WineWednesday Panel Recap: Influencers Dish on Instagram Stories, Agency Pitches and Authenticity

Last night, notable influencers Nicole Balch, Kevin Lu, John Stoffer and Sian-Pierre Regis gathered at 360i’s Chicago office for a WOMMA #WineWednesday event. Over the course of the hour-long panel discussion, moderated by 360i’s SVP of Influencer Marketing Rebecca McCuiston, the four influencers hit on some of the industry’s most challenging pain points: authenticity, ever-changing […]

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How Marketers Can Capitalize on Twitter’s Moments Maker Tool

Starting this month, Twitter is rolling out Moments Maker, a new visual story telling tool. This ad unit is an exciting opportunity for brands that haven’t been able to execute the more pricey Promoted Moments and want to create more visual, linear storytelling that expands beyond the current, curated-only Moments tab. Twitter’s launch of Moments […]

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What the New Instagram Stories Feature Means for Marketers

Yesterday, Instagram introduced “Instagram Stories,” making ephemeral content possible on the platform. To remain competitive in the ever-changing social network landscape, Instagram incorporated Snapchat’s most popular feature (disappearing content) to create a centralized hub for all image and video sharing. Knowing that Instagram has to compete with other platforms for user attention and that unique […]

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Here Are the Key Differences Between Instagram Stories and Snapchat Stories for Marketers

Yesterday, Instagram introduced Instagram Stories, a new feature on the popular photo sharing app that allows users to share multiple photos or videos a day, together creating a “story” that disappears within 24 hours. Initial reactions were quick to draw a comparison to Snapchat’s stories feature and while there are certain, obvious similarities, it is […]

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Monthly Hot Jobs: Browse 360i’s Latest Openings

August has officially arrived, ushering in the sad countdown to the end of summer and with it, the end of internship season. But we’re not saying goodbye to our beloved interns just yet – in fact we’re adding one more to the mix before the fall semester calls them back to school. And no, they […]